A study on Consumer’s adoption of Mobile TV
碩士 === 國立中山大學 === 傳播管理研究所 === 98 === Because of the popularity of the 3G mobile technology and the development of digital broadcasting technologies, the mobile television (TV) has become a potential killer application within the telecom industry. This research examines mobile user’s intention to use...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32503114492503364387 |