The brand development strategy of the ATV/UTV industry - using Y company as a case study
碩士 === 國立中山大學 === 高階經營碩士班 === 98 === This thesis focuses on how to elevate the Taiwanese motorcycle industry through a strategy based on successful branding. One of the items discussed is how most Taiwanese manufacturers produce mainly small sized motorcycles that are facing increasing competition a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76106317310698064430 |