A Study of Key Kansei Factors on CorporationSports Sponsorship in Internet Marketi

碩士 === 國立台中教育大學 === 事業經營研究所 === 98 === There were a considerable number of studies related to Internet Marketing in recent years; however, literatures associated with psychology factors in the field of Internet Marketing, compared were still very defective. Today's Internet Marketing has been n...

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Bibliographic Details
Main Authors: Pei-Chi Yang, 楊佩琪
Other Authors: Chaang-Yung Kung
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/96036135501380873114