A study of the enhancing ITRI's brand values

碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 98 === Started in 1973, ITRI began life with a mission to help Taiwanese SMEs to move up the value chain. ITRI has been active in assisting local technology companies in improving their competitiveness in the global marketplace. Given changes in the economic enviro...

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Bibliographic Details
Main Authors: Lin, June, 林佳蓉
Other Authors: Chiu, Hung-Chang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/67588514869530991677