| Summary: | 碩士 === 國立臺灣師範大學 === 創造力發展碩士在職專班 === 98 === A Study of Cultural and Creative Industry’s Development on Kinmen District
Abstract
Due to the competition of globalization in business, countries in the world focused their economical development on culture industry and raised a wave of cultural and creative industry（CCI）development, based on knowledge-economy. Our government officially placed CCI into “A challenge in 2008---A key program of national development” policy, hoping to stimulate our local economic development by adding creativity element into original “culture industry”.
Through the qualitative research, this study used in-depth interviews and creativity’s theories to explore the development of CCI on Kinmen district. The purposes of this study are as follows:
1. To investigate the creativity elements of culture industry’s products.
2. To research the factors that affect the CCI development.
3. To explore the possibility of CCI development on Kinmen district.
Some conclusions are made as follows: First, the creativity elements of culture industry’s products on Kinmen district are followings:
1. The arts and literature ability and environment must be promoted.
2. The creativity elements of cultural industry’s products are based on local culture and judged by novelty and appropriateness.
3. For the threat, the management of cultural industry must be adjusted.
Secondly, the factors that affect the CCI development on Kinmen district are followings:：
1. History: Belonging to the weak part of four-tribal population.
2. Politics and economy: Lacking a two-win policy in both China.
3. The sense of identity: lacking a common view for Kinmen’s development in the future.
4. Population: The non-native population increases suddenly and native population is getting aging seriously.
5. Transport system: The cost of transport is high and people are less.
6. Edition: Lacking a good environment for esthetics and creativity teaching.
7. Work environment: Lacking a motive for work and less respect for specialty, as well as less confidence and lacking of counseling mechanism in investment.
8. Organizational culture: The attitude of bureaucrat, self-defense and elective bribery can be found in our public official system.
Third, the possibility of CCI development on Kinmen district are followings：
1. A person’s creativity will be affected by individual personality, internal motive and the acceptability of fields.
2. It is true that many creativity elements can be found in Kinmen’s four culture domains.
3. The development of CCI’s motive comes from the cooperation among fields.
4. Our local governor should strive positively for bringing high value industries into the development of CCI .
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