| Summary: | 碩士 === 國立臺北大學 === 都市計劃研究所 === 98 === The Creative Markets in Taiwan, have been developed for 7 years since 2004. And when the creative markets become more famous, the problem comes with its success: the styles of markets are becoming similar, and the products they sold are alike too. Recently, the creative markets fade out because it cannot innovate itself continuously. By now, the creative markets in Taiwan won’t be exist without renewing themselves.
The study aims to discuss how the Red House Creative Market in Ximen district innovates itself and attracts more creators to cluster in this area when the creative market grows up, based on 25 in-depth cases interviews with creators in the market, customs, as well as related public and private agencies in Red House Creative Market. And then discuss how the institute of the Red House nurture the creative market and creators by the examine institution and assistant mechanism to help the creators to be on their own, graduate from the market and make their own business. In this case, the actors in Red house creative markets interflow, compete, interact, and learn. By all of these, the actors make the market full of knowledge and technology. Also, the related association who make the Red House happen is important: The Taipei Cultural Foundation, Art and Lifestyle Association of Taiwan, creators in market and the customers. Because of all the mentioned actors in the market, the creative market is now full of ideas, interactions and learning system. Above all, in the case of Red House creative market, evidences show that it is informal learning mechanisms, especially those embedded within its established local and global knowledge channels, that support Red House creative market sustained upgrading capability.
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