Dynamic Model for Campaign Strategy: The Case of Candidate Ying-jeou Ma in Taiwan’s 2008 Presidential Election
博士 === 臺灣大學 === 政治學研究所 === 98 === This research tries to construct a “Dynamic Model” for campaign strategy by integrating theories in political science, communications, marketing, and social networking. Candidates in intense elections have to campaign by analyzing battleground situation, formulating...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/26419217397878123310 |