Public Relations Strategy of Advocacy Non-Profit Organizations

碩士 === 臺灣大學 === 政治學研究所 === 98 === This study explores the public relations strategies adopted by advocacy non-profit organizations in Taiwan, using the cases of Consumers’ Foundation and Taiwan Healthcare Reform Foundation. Public relations activities of Consumers’ Foundation, being passive type, d...

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Bibliographic Details
Main Authors: Mei-Hsin Wang, 王美欣
Other Authors: Ching-Peng Peng
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/81116082025978974378