The Research on the Relationship between Consumption Value and Satisfaction of Festival Visitors: the Example of 2010 Central Taiwan Lantern Festival
碩士 === 靜宜大學 === 觀光事業學系研究所 === 98 === In 21st century, festivals have become one of the fast growing activities in tourism industry, which attract consumers to dedicate large amounts of time and money to participate in festivals annually. Government also utilizes festivals to market cities, stimulate...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70556149401830345969 |