The Research of Event Marketing in Cultural Heritage–A Case Study of “Mailiao Kongfan Temple”
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 98 === Lately, it is often seen from news coverage that public sector top down has, regardless if it is city and county government, village and township and city, and farm cooperative, always made use of event marketing to bring narrower of its gap with the general...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96262260724703681157 |