A Study on Consumer Behavior of Food Blog Users

• Main Authors: Kuan-jung Chen, 陳冠榮
• Other Authors: 溫嘉榮
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/33931454585389578166

碩士 === 樹德科技大學 === 資訊管理系碩士班 === 98 === Eating has already become a symbol of Taiwanese living taste and quality of life, and people usually search for related messages of delicate food from internet blogs. With the change of the environment, the dining operators have substituted network marketing for traditional marketing gradually, and it has become currently the main marketing technique. With the increase of delicate blog, its influence on consumers has become a hot issue. This research start on April 20th to May 20th , in the year of 2010, and results includes the followings: 1The gender of majority questionnaire is female from 20 to 29 years old, and they have a educational background of Bachelor degree. 2: The main motive to search for blog massages is to satisfy curious to delicate food. 3: Some hypotheses have been proven to be correct.