A Study of the effects on Word-of-Mouth and Conformity for Consumers’ Intentions to Join Group Buying -A Case Study of "Food Group-Buying"
碩士 === 南台科技大學 === 行銷與流通管理系 === 98 === According to the introduction of newspapers and magazines, and word of mouth around a friend, a growing number of consumers that can Group buying to buy the products needed to reduce the amount of product purchased, and because of the way word of mouth, consumer...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/89750923860025138929 |