A Research of Sport Marketing Strategy －A Case study of The 21st Summer Deaflympic Taipei 2009

• Main Authors: Shu-Han Lin, 林抒涵
• Other Authors: Chung-Hui Tseng
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/45946363962860786636

碩士 === 亞洲大學 === 國際企業學系碩士班 === 98 === With the various international sporting events held, sport marketing has played an effective role to expand the market for right-hand man. This study is a qualitative research and discussed a case of Taipei 2009 Deaflympics games. Through the analysis of sport marketing strategy, strategies of products, price, place, promotion and public relation are the most fundamental application. Sport and tourism have a high correlation; therefore, sport tourism is a necessary and important projects. Large-scale international sporting events can bring benefits to tourists and revitalize the local economy. Regarding Deaflympics games in Taipei’s advantage and marketing strategy, this study made some analysis and offered some suggestions: 1.The number of sport events propagate should be more than that of arts activities. The government should bring the public to improve understanding of the events. 2.Active training the sport and sing language volunteers. 3.The large-scale activities should be held immediately after Deaflympic in Taipei, because many marketing activities could be held in meantime by Deaflympic games. 4.Increase the tourist route attractions in order to attract more tourists to go sightseeing after they watching the events.