A Research of Sport Marketing Strategy -A Case study of The 21st Summer Deaflympic Taipei 2009
碩士 === 亞洲大學 === 國際企業學系碩士班 === 98 === With the various international sporting events held, sport marketing has played an effective role to expand the market for right-hand man. This study is a qualitative research and discussed a case of Taipei 2009 Deaflympics games. Through the analysis of sport ma...
Main Authors: | Shu-Han Lin, 林抒涵 |
---|---|
Other Authors: | Chung-Hui Tseng |
Format: | Others |
Language: | zh-TW |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/45946363962860786636 |
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