A Study of Market Segmentation : A Case Study of Taipei Lxury Bag Owners.
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 98 === By using life-style and demographic variables to define market segmentation, enterprises make more efficient strategies to compete with competitors. Based on the theory of market segmentation to separate different consumer groups, this research provides...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/37162974594903911512 |