THE EFFECT OF MOBIL PHONE FEATURES ON CUSTOMER SATISFACTION AND REPEATED PURCHASE INTENTION
碩士 === 大同大學 === 事業經營學系(所) === 98 === With the development of communication technology, the life cycle of mobile phones is getting short rapidly due to the breakthrough of phone producing skills and the needs of consumers. Consumers’ purchase intention is difficult and complex to understand. Therefo...
Main Authors: | Yu-Jen Hsu, 許郁貞 |
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Other Authors: | Hsien-Che Lee |
Format: | Others |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/45557909958892731538 |
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