The Antecedents of Word-of-Mouth in the Cram School Industry

碩士 === 雲林科技大學 === 企業管理系碩士班 === 98 === Students are not only educated in schools, but they also have other ways to enhance their learning. ‘To be a scholar is to be at the top of society’ is a popular idea in Taiwan. Parents want children to be more competitive & get higher social position, so...

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Bibliographic Details
Main Authors: Jain-Jhou Che, 陳建州
Other Authors: Chi-Shiun Lai
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/51227135319996617022