A Study on the Motivation, Leisure Involvement and Leisure Benefits of Facebook Participants

• Main Authors: Po-Chou Hu, 胡柏舟
• Other Authors: Wei-Shan Su
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/57169604994816674930

碩士 === 雲林科技大學 === 休閒運動研究所碩士班 === 98 === The purposes of this study were to comprehensively understand the relationships between Facebook participants’ leisure motivation, leisure involvement and leisure benefits. It involved the Facebook participants in Taiwan with useful questionnaires collected online. The data were statistically analyzed through t-test, one-way ANOVA, Pearson product-moment correlations, and multiple stepwise regression analysis. The results of the study were found as follows: 1. Participants with different gender, level of education and using time were found significanlty different in their leisure motivation. 2. Participants with different using experience and using time were found significantly different in their leisure involvment. 3. Participants'' leisure motivation and leisure involvement were correlated. 4. There was positive correlation between leisure movtivation and leisure involvement. 5. The entertainment, message-exchanging and social learning performances of the participants'' leisure motivation were found to be positive predictors to educational benefits and social benefits of leisure benefits. The entertainment, self-affirmation and social learning performances were found to be positive predictors to psychological benefits of leisure benefits. 6. The attraction and centrality of participants'' leisure involvement could positively predict educational benefits, psychological benefits and social benefits of leisure benefits. The study explains and discusses the results and offer suggestions for further researches.