A study on the establishment of multi-channel strategy-Using I.C. as an example
碩士 === 中華大學 === 科技管理學系碩士班 === 99 === By the rapid development of information industry in, we find that traditional store sales have changed with market demand as the main axis of the marketing model. The structures of the supplier by the vertical and horizontal integration have advanced to the e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42954787528298433986 |