The Study Of Perception, Benefits And Attitude Towards Medical Tourism

碩士 === 台灣首府大學 === 休閒設施規劃與管理學系碩士班 === 99 === For the past few years, internationalization has become a trend in medical industry. This is especially noticeable in the quick increase of medical tourism every year in Asian countries. Taiwan has abundant natural resources and advanced medical technolog...

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Main Authors: Chang, Yu-Hsiang, 張壹翔
Other Authors: 賴美嬌
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/51621621540167434617
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spelling ndltd-TW-099DWU006750022015-10-28T04:07:10Z http://ndltd.ncl.edu.tw/handle/51621621540167434617 The Study Of Perception, Benefits And Attitude Towards Medical Tourism 醫療觀光的認知、效益及推行態度之探討 Chang, Yu-Hsiang 張壹翔 碩士 台灣首府大學 休閒設施規劃與管理學系碩士班 99 For the past few years, internationalization has become a trend in medical industry. This is especially noticeable in the quick increase of medical tourism every year in Asian countries. Taiwan has abundant natural resources and advanced medical technologies, therefore, has a great advantage to develop medical tourism. However, the promotion of medical tourism in Taiwan has not been successful these years. This study aims to investigate the point of view of the employees in the medical care, cosmetology and travel agency organizations on medical tourism, especially their opinions about the perception, the benefit and the attitude of the implementation of medical tourism. This study adopted structured questionnaire.450 questionnaires were sent to the employees of medical care, cosmetology and travel agency in Tainan city, with 399 completed. The return rate was approximately 88.7%. The results of the study show that, employees have positive attitude about implementation of medical tourism. Also, the perception, the benefit and the attitude of medical tourism implementation are strongly related. Finally, according to the results of regression analysis, it shows that the average value of perception, benefits and income play important roles in affecting the attitude of medical tourism implementation. Based on these results, this study further provides suggestions for both academics and managers of the industry. Suggestions for future researches in the area of medical tourism are also applied. 賴美嬌 翁燈景 2011 學位論文 ; thesis 93 zh-TW
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description 碩士 === 台灣首府大學 === 休閒設施規劃與管理學系碩士班 === 99 === For the past few years, internationalization has become a trend in medical industry. This is especially noticeable in the quick increase of medical tourism every year in Asian countries. Taiwan has abundant natural resources and advanced medical technologies, therefore, has a great advantage to develop medical tourism. However, the promotion of medical tourism in Taiwan has not been successful these years. This study aims to investigate the point of view of the employees in the medical care, cosmetology and travel agency organizations on medical tourism, especially their opinions about the perception, the benefit and the attitude of the implementation of medical tourism. This study adopted structured questionnaire.450 questionnaires were sent to the employees of medical care, cosmetology and travel agency in Tainan city, with 399 completed. The return rate was approximately 88.7%. The results of the study show that, employees have positive attitude about implementation of medical tourism. Also, the perception, the benefit and the attitude of medical tourism implementation are strongly related. Finally, according to the results of regression analysis, it shows that the average value of perception, benefits and income play important roles in affecting the attitude of medical tourism implementation. Based on these results, this study further provides suggestions for both academics and managers of the industry. Suggestions for future researches in the area of medical tourism are also applied.
author2 賴美嬌
author_facet 賴美嬌
Chang, Yu-Hsiang
張壹翔
author Chang, Yu-Hsiang
張壹翔
spellingShingle Chang, Yu-Hsiang
張壹翔
The Study Of Perception, Benefits And Attitude Towards Medical Tourism
author_sort Chang, Yu-Hsiang
title The Study Of Perception, Benefits And Attitude Towards Medical Tourism
title_short The Study Of Perception, Benefits And Attitude Towards Medical Tourism
title_full The Study Of Perception, Benefits And Attitude Towards Medical Tourism
title_fullStr The Study Of Perception, Benefits And Attitude Towards Medical Tourism
title_full_unstemmed The Study Of Perception, Benefits And Attitude Towards Medical Tourism
title_sort study of perception, benefits and attitude towards medical tourism
publishDate 2011
url http://ndltd.ncl.edu.tw/handle/51621621540167434617
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