A Study of the Influence on Team’s Support and Watching Willingness by Game-fixing Scandals of Chinese Professional Baseball League –Taking theBrother Elephants as an Example
碩士 === 大葉大學 === 運動事業管理學系 === 99 === The purpose of this study was to investigate the influence on team’s support and watching willingness by game-fixing scandals of Chinese Professional Baseball League. The subjects are the fans of Brother Elephants from central Taiwan region, and a convenient sampl...
Main Authors: | Tsai Fang-Ying, 蔡芳櫻 |
---|---|
Other Authors: | Lei Wen-Guu |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/09636297385499619023 |
Similar Items
-
Relationship Marketing in Brothers Elephant, Chinese Professional Baseball League
by: Yuan-Peng Ting, et al.
Published: (2011) -
Study of the business strategy of baseball team “Brother Elephants”
by: yang chun ping, et al.
Published: (2011) -
The Study of the Product Placement on the Sport Sponsorship:A Case Study of the Brother Elephants Baseball Team of the Chinese Professional Baseball League
by: Po-Wei Huang, et al.
Published: (2008) -
The Effects of Fans' Supporting Factors on Fans' Loyalty-Taking Brother Elephants of Chinese Professional Baseball League as An Example
by: Pei-Chunan Chen, et al.
Published: (2013) -
The expectation of taking a trip to America for watching baseball games of Major League Baseball
by: Szu-fen Lien, et al.
Published: (2009)