Analyzing Brand Establishment in Furniture Industry – Using the Case of C.F.C Company as an Example

• Main Authors: Wen-pin Kuo, 郭文賓
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/67952763762853074096

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 99 === Taiwan, since the colonial era, Lifestyle is an agricultural society, 1960s, Government began to actively promote the industry, processing industry, Export Processing Zone. After 10 to 20 years of hard work, social patterns, the way of life, letting recreation are better and better. Every family have their own cars and getting the house renewal or buy the new house. The people take its function gradually regarding the family accessories and artistic, especially furniture''s change is changed beyond recognition. This research base on the industrial environment and the overall environment analysis, same business''s successful case analysis compares, in addition, visiting field and scholar to furniture industry brand establishment related important attribute and influence. Proposed that the object of study - “the case” takes the comparison; Then the coordinate content and the step collection correlation data, reorganizes, the principle in view of the brand establishment pertinent data to leave the method, the hypothesis goal, to schedule the strategy, based on the goal and the strategy finally, further carries out the detail, then achieves the goal. Using the academic attainments source, the core competencies, the goal strategy choice, how does the product differentiate in the market. How to choose the target market, product in market location. How to discover company''s competitive advantage and inferiority, make the strategy localization. Creates the value, rallying company''s future, the organization strengthens, conformity each unit. Make the company to manage continually and to develop forever.