A Study on the Relationship between Pharmaceutical Marketing Service and Satisfaction of Medical Service

碩士 === 義守大學 === 管理學院管理碩士在職專班 === 99 === The pharmaceutical market occupies a special niche in business marketing as it targets medical professionals. Because medical services involve more expertise and greater challenges, the professionals tend to take more initiative and demand more in regard to th...

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Bibliographic Details
Main Authors: Chien-Chun Chen, 陳建鈞
Other Authors: none
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/22785855640555005832