The Effect of Mega Event on Branding Image of City：2010 Taipei International Flora Exposition

• Main Authors: Wan-Ju Su, 蘇琬茹
• Other Authors: Winnie Pan
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/02070994237939942611

碩士 === 義守大學 === 管理學院管理碩士班 === 99 === The trend of globalization competition makes the local development started being valued from the nation competition that extends to unit in the city. Brand image in the city that conducts management''s creating to have mightiness through the city, the exploitation sells way''s re- packing the future development of city into the product that has an attraction, include industry, investor, settler, tourist etc., the cities that adopted destination marketing strategy intend to promote city reputation and image. In the global society, quite a few cities regard Mega-events as the best gateway to successful destination marketing, can brought huge tour business opportunities for the city and also accelerated constructing a modern infrastructure, even promoted a city rank into international fine reputation. Through the integration of region resource, to attract tourist, raises visibility in the city and develop a place and also hope through to regard Mega-event, ability and industry that showed to sponsor city''s preparing an international large activity develop of competition strength, promote the image and economic benefit of city and nation.