Factors Influencing Purchase Intention and the Role of Involvement and Trust - Cram School for example

碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 99 === In the past, there were a lot of studies discussing about the factors affecting the purchase intention of people, but they did not clarify the relationship among the variables affecting purchase intention. When exploring the factors affecting people’...

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Bibliographic Details
Main Authors: Tien-Hsiang Liang, 梁天祥
Other Authors: Chung-Yu Wang
Format: Others
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/56764213088298795725