The Measurement of Consumers’ Preference in Product Experience and Value: A Case of Sports Shoes

碩士 === 國立高雄應用科技大學 === 工業工程與管理系 === 99 === With the rapid growth of economy, material enjoyment became more plentiful each day and people hope to gain health and pleasure through enjoying their leisure time.This study uses Kano Model as a limit for the attributes of product designs that consumers emp...

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Bibliographic Details
Main Authors: Kai-Lin Chang, 張凱琳
Other Authors: Shan-Yau Wu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/12162779638997151498

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