Factors Influencing Passengers’ Adoption of Airlines Online Ticketing System in Taiwan

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 99 === This study aims to verify the theory of technology acceptance model (TAM) and understand passengers’ behavioral intention by establishing a conceptual model that impacts the adoption of airlines online ticketing system in Taiwan. By combining the external...

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Bibliographic Details
Main Authors: I-Wen Tsai, 蔡宜雯
Other Authors: Ting-Wei Lin
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/31973041579191993303