A comparison of lifestyles and consumption values between Taiwanese and French consumers
碩士 === 國立政治大學 === 企業管理研究所 === 99 === Values and lifestyles can be the foundation of most kinds of consumptions. Therefore, studying values and lifestyles is of importance for marketers to explain and predict consumers’behavior. According to Rokeach (1973), a value is defined as “an enduring belief t...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/34166902275927201387 |