A study of service innovation, experiential marketing on customer satisfaction and loyalty：based on amway taiwan company
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 99 === Since 2004, Amway has been implementing a pioneering initiative by establishing the Amway Experience Centers (AEC) around Taiwan, introducing a brand new concept into the multi-level marketing business. Distributors and customers can try, experience and purcha...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59939903096271796834 |