Consumer-based brand equity of food industry manufacturer brand and retailer private brand
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 99 === Recent change in the consumer-based retail market trend has redefined consumers’ perception of the meaning of brand. War over brand equity between the manufacturer and the retailer has evolved to another level. As retailers’ private brand (PB) takes on a n...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/71680650963089592082 |