Consumer-based brand equity of food industry manufacturer brand and retailer private brand
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 99 === Recent change in the consumer-based retail market trend has redefined consumers’ perception of the meaning of brand. War over brand equity between the manufacturer and the retailer has evolved to another level. As retailers’ private brand (PB) takes on a n...
Main Author: | 廖怡禎 |
---|---|
Other Authors: | 李仁芳 |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/71680650963089592082 |
Similar Items
-
The Effect of Private Brand Developed by Retailer on Store Brand Equity.
by: Jung-Ting Wang, et al.
Published: (2010) -
Brand sensuality and consumer-based brand equity
by: Clarinda Adélia Martins Castro Sousa Rodrigues
Published: (2019) -
The Study on Brand Equity,Customer Value and Brand Loyalty in Snack Foods of Hypermarket’s Private Brand
by: Meng-Yu Du, et al.
Published: (2010) -
The effect of private brand developed by retailer on the manufacturer''s brand management ─ a case study of Uni-President from food industry
by: Sheng-chun Wang, et al.
Published: (2009) -
PRIVATE BRAND: BRAND EQUITY MEMEDIASI STRATEGI PRIVATE BRAND DAN BRAND PERSONALITY DENGAN BRAND PREFERENCE
by: Ni Kadek Dwi Suputri Duryana, et al.
Published: (2017-01-01)