The Impacts of Price and Product Branding on Counterfeit Luxury Goods Purchase Intention:The Mediating Effect of Perceived Benefits

碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 99

Bibliographic Details
Main Authors: Thi Ngoc HaNguyen, 阮氏玉荷
Other Authors: Dung-Chun Tsai
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/54053057129583491210