Relative Advantage: An Experimental Study of the Perceptions of Cost, Trust and Media Richness in Online Auctions
碩士 === 國立成功大學 === 國際經營管理研究所 === 99 === With the invention of the internet, came a new platform for people to buy and sell products and services. Internet auctions have recently gained widespread popularity and are one of the most successful forms of electronic commerce. As these online transactions...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04905532708065399381 |