Effects of Self-Identity-Relevant Products and Consumers’Need for Uniqueness on Attraction of Relative Scarcity Products
碩士 === 國立交通大學 === 運輸科技與管理學系 === 99 === When we go shopping in a marketplace, the shelves of products may not often fully supplemented. There are always some empties in some product exhibition. If a product is relatively scarce because of its “hot sell’, it may relatively attract customers than those...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87371082178007135300 |