The Study of the Behavior of Female Consumer Purchasing Private Brand Goods In Cosmeceutical Chain Stores in Taipei City -A Case Study for Cosmetics Masks
碩士 === 國立交通大學 === 經營管理研究所 === 99 === In recent years, there are more and more private brand goods in chain stores. There are many business chances in this new trend. This study will investigate the behavior of female consumersin purchasing private brand goods in cosmeceutical chain stores- take...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18861848757144794069 |