The Effect of Store Image on Consumer Buying Behavior for Fresh Ground Coffee in the Convenience Store Chain - in Taipei City
碩士 === 國立交通大學 === 經營管理研究所 === 99 === The Western Culture has a positive effect on the popularity of coffee beverages in Taiwan. Nowadays, coffee is undividable to many people of their daily lives. In most restaurants or shops, coffee can be easily acquired, and chain coffee shops are prominent in ev...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57846773314556283309 |