Research and analysis of house purchasing decision among redevelopment district experts, resident buyer and real estate investors-An Example of Hsinchu Kwan-Pu redevelopment district

• Main Authors: Liu, Chin-Ming, 劉俊明
• Other Authors: Chen, An-Pin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/45117297360471940830

碩士 === 國立交通大學 === 高階主管管理碩士學程 === 99 === The continuous quantitative easing monetary policy after economy tsunami, low interest rate environment causes cash flows everywhere, low loan cost and the cash flow back to Taiwan after the lower down of the inheritance tax rate, the conclusion and sign of MOU and ECFA across the Straight, all the above factors contribute to the prosperity of the real estate in Taiwan and the soaring of housing price. With the benefit of public facilities in the redevelopment district, the constructors attract the real estate investors with building construction in the redevelopment district and emphasize the large area, clean and neat streets, park and green stripes in the district. But we may think: Can the public facilities complete on schedule? Can the redevelopment district fulfill the needs of the residents? Will the house appreciate in the investors’ point of view? Or is it just a dream? The consumers often do not evaluate in detail when purchasing new houses or apartments in the redevelopment district and buy an inappropriate one or the over-valued product. This research studies the related articles about the influence of house purchasing decision of consumers, summarizes the main factors which influence the house purchasing behavior, and accepts the recommendation of experts, to build up the evaluation principals of the consumer house purchasing behavior. And utilize the AHP to interview experts and design the interview contents, also defines the criteria that influence the consumers for house purchasing. By the method of interviewing the senior real estate brokers, bank employees to establish the research items of the house purchasing decision model of the consumers in the redevelopment district which can be used as a reference the consumers. According to this research, it is commonly considered that the transportation is the most important factor of the house purchasing decision model in redevelopment district. The most important public facility is the public transportation system. It shows the convenience of the transportation facilities and the public transportation system are the most important criteria when purchasing a house in redevelopment district and the key factor for keeping the value of the house.