| Summary: | 碩士 === 國立中央大學 === 客家研究碩士在職專班 === 99 === The result of Hakka language-living school in Taoyuan County Elementary School-The Policy Marketing Point of View
ABSTRACT
This research discusses the promotion in Hakka language-living school in Taoyuan County elementary school with the policy-marketing -- the current conditions of awareness, satisfaction, dilemma analysis, and respond and feedback, and according to research detection and conclusion, put forth a suggestion for Hakka Affairs and the relevant organizations. This research adopts a questionnaire survey, and the main research object of study is the Year 99’s of 52 principals, deans, teaching senior clerks, and forefront teachers in elementary schools promoting Hakka language-living in Taoyuan County. There are 348 valid samples out of 397. The obtained questionnaire data are carried on to statistics analysis by SPSS for Windows.
Based on the research findings, compiled conclusions were divided into four major parts:
First, the cognition aspects of policy marketing: A, the creator has the prospect of policy principle, should enhance to carry out through in the policy further; B, the creator has creative concept, should enhance the platform coupling in the process of diffusion.
Second, the satisfied degree of the policy marketing executive: A, the whole satisfaction of creator''s policy is effectively high, should be more effective to integrate the resource; B, the policy performers have abundant administration experience, Should be careful attention the missing link.
Third, the dilemma of policy marketing analyzes aspect: A, the creator attains the affirmatively to the policy, should enhance the usage of the policy marketing further; B, the policy performer know how to handle an existing resource, should strengthen internal marketing further.
Fourth, policy marketing respond and feedback aspect: A, value the variation marketing, strengthen human resources utilization; B, in view of the region difference, adopts the different policy marketing strategy.
According to research conclusion, put forth the following recommendations for Hakka Affairs and related organizations:
A, for Hakka Affairs: 1. promote Hakka Language School plan through the usage of marketing policy; 2. respond the difference of environment in the school, effectively make use of the principle of the market compartment; 3. understand the need of object group to coagulate a consensus; 4. build up the resource management of policy marketing to provide a school perfect service; 5. establish Hakka language teaching standard flow to promote the Hakka culture; 6, set up to sell ministrant valuation and feedback mechanism to promote a policy service quality.
B, the suggestions for the school, the community, and parents: 1. establish the personnel''s interactive platform to organize a network by formation; 2. make good use of the existing resource to carry out the Hakka language teaching; 3. hold Hakka cultural experience curriculum, broaden teachers and the students'' general knowledge; 4. combine community parents and local resources to limber up a language policy in the Hakka life school.
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