A STUDY OF THE INFLUENCE AMONG MANUFACTURER''S IMAGE OF PRIVATE BRAND, SERVICE QUALITY, AND SHOPPING ENVIRONMENT ON THE PURCHASE INTENTION--AN EXAMPLE OF HYPERMARKETS IN TAICHUNG
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 99 === This study discusses the consumer behavior in hypermarkets in Taichung, adopting questionnaire survey based on factors such as service quality of hypermarkets, image of the private brand manufacturers, and shopping environment to study how perceived value o...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75459549011881302225 |