| Summary: | 碩士 === 南華大學 === 非營利事業管理學系碩士班 === 99 === By using the Charity Flea Market as an example, this research explored the relationships among participation behavior, donation behavior, and activity satisfaction of special event fundraising .The research site is the Society of Jesus Christianity Foundation’s Hsinchu Social Service Center. Questionnaires were distributed to customers who attended the charity flea market on November 7th, 2010. This study’s statistical analysis was conducted based on 120 valid questionnaires.
Major findings from this study are as follows:
(1) “vocation”, “with or without participation in voluntary service”, “personal annual income”, and “content of service delivery ” have significant difference in the activity satisfaction;
(2) “gender” , “residence” , and “ marital status” have significant difference in the participation behavior;
(3) “ with or without participation in voluntary service” have significant difference in the donation behavior;
(4) for participation behavior variables, “the amount of consumption on participation in activities“, “participation frequency” , “ participate in activities channels ” , “use of activity revenue”, and “willingness to participate in activities“ have difference in the donation behavior;
(5) for the participation behavior variables, “willingness to participate in activities“ has significant difference in the activity satisfaction;
(6) for five dimensions of activity satisfaction, the “assurance” dimension is the first and “tangibles” dimension is the last.
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