The Relationships among Participation Behavior, Donation Behavior and Activity Satisfaction of Special Event Fundraising: The Case of Charity Flea Market
碩士 === 南華大學 === 非營利事業管理學系碩士班 === 99 === By using the Charity Flea Market as an example, this research explored the relationships among participation behavior, donation behavior, and activity satisfaction of special event fundraising .The research site is the Society of Jesus Christianity Foundatio...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/27649845050746101649 |
id |
ndltd-TW-099NHU05750030 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-099NHU057500302015-10-13T20:08:41Z http://ndltd.ncl.edu.tw/handle/27649845050746101649 The Relationships among Participation Behavior, Donation Behavior and Activity Satisfaction of Special Event Fundraising: The Case of Charity Flea Market 特殊事件勸募參與行為、捐贈行為與活動滿意度關係之研究-以慈善跳蚤市場為例 Chia-wen Chiang 江嘉文 碩士 南華大學 非營利事業管理學系碩士班 99 By using the Charity Flea Market as an example, this research explored the relationships among participation behavior, donation behavior, and activity satisfaction of special event fundraising .The research site is the Society of Jesus Christianity Foundation’s Hsinchu Social Service Center. Questionnaires were distributed to customers who attended the charity flea market on November 7th, 2010. This study’s statistical analysis was conducted based on 120 valid questionnaires. Major findings from this study are as follows: (1) “vocation”, “with or without participation in voluntary service”, “personal annual income”, and “content of service delivery ” have significant difference in the activity satisfaction; (2) “gender” , “residence” , and “ marital status” have significant difference in the participation behavior; (3) “ with or without participation in voluntary service” have significant difference in the donation behavior; (4) for participation behavior variables, “the amount of consumption on participation in activities“, “participation frequency” , “ participate in activities channels ” , “use of activity revenue”, and “willingness to participate in activities“ have difference in the donation behavior; (5) for the participation behavior variables, “willingness to participate in activities“ has significant difference in the activity satisfaction; (6) for five dimensions of activity satisfaction, the “assurance” dimension is the first and “tangibles” dimension is the last. Ruey-der Twu 涂瑞德 2011 學位論文 ; thesis 144 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 南華大學 === 非營利事業管理學系碩士班 === 99 === By using the Charity Flea Market as an example, this research explored the relationships among participation behavior, donation behavior, and activity satisfaction of special event fundraising .The research site is the Society of Jesus Christianity Foundation’s Hsinchu Social Service Center. Questionnaires were distributed to customers who attended the charity flea market on November 7th, 2010. This study’s statistical analysis was conducted based on 120 valid questionnaires.
Major findings from this study are as follows:
(1) “vocation”, “with or without participation in voluntary service”, “personal annual income”, and “content of service delivery ” have significant difference in the activity satisfaction;
(2) “gender” , “residence” , and “ marital status” have significant difference in the participation behavior;
(3) “ with or without participation in voluntary service” have significant difference in the donation behavior;
(4) for participation behavior variables, “the amount of consumption on participation in activities“, “participation frequency” , “ participate in activities channels ” , “use of activity revenue”, and “willingness to participate in activities“ have difference in the donation behavior;
(5) for the participation behavior variables, “willingness to participate in activities“ has significant difference in the activity satisfaction;
(6) for five dimensions of activity satisfaction, the “assurance” dimension is the first and “tangibles” dimension is the last.
|
author2 |
Ruey-der Twu |
author_facet |
Ruey-der Twu Chia-wen Chiang 江嘉文 |
author |
Chia-wen Chiang 江嘉文 |
spellingShingle |
Chia-wen Chiang 江嘉文 The Relationships among Participation Behavior, Donation Behavior and Activity Satisfaction of Special Event Fundraising: The Case of Charity Flea Market |
author_sort |
Chia-wen Chiang |
title |
The Relationships among Participation Behavior, Donation Behavior and Activity Satisfaction of Special Event Fundraising: The Case of Charity Flea Market |
title_short |
The Relationships among Participation Behavior, Donation Behavior and Activity Satisfaction of Special Event Fundraising: The Case of Charity Flea Market |
title_full |
The Relationships among Participation Behavior, Donation Behavior and Activity Satisfaction of Special Event Fundraising: The Case of Charity Flea Market |
title_fullStr |
The Relationships among Participation Behavior, Donation Behavior and Activity Satisfaction of Special Event Fundraising: The Case of Charity Flea Market |
title_full_unstemmed |
The Relationships among Participation Behavior, Donation Behavior and Activity Satisfaction of Special Event Fundraising: The Case of Charity Flea Market |
title_sort |
relationships among participation behavior, donation behavior and activity satisfaction of special event fundraising: the case of charity flea market |
publishDate |
2011 |
url |
http://ndltd.ncl.edu.tw/handle/27649845050746101649 |
work_keys_str_mv |
AT chiawenchiang therelationshipsamongparticipationbehaviordonationbehaviorandactivitysatisfactionofspecialeventfundraisingthecaseofcharityfleamarket AT jiāngjiāwén therelationshipsamongparticipationbehaviordonationbehaviorandactivitysatisfactionofspecialeventfundraisingthecaseofcharityfleamarket AT chiawenchiang tèshūshìjiànquànmùcānyǔxíngwèijuānzèngxíngwèiyǔhuódòngmǎnyìdùguānxìzhīyánjiūyǐcíshàntiàozǎoshìchǎngwèilì AT jiāngjiāwén tèshūshìjiànquànmùcānyǔxíngwèijuānzèngxíngwèiyǔhuódòngmǎnyìdùguānxìzhīyánjiūyǐcíshàntiàozǎoshìchǎngwèilì AT chiawenchiang relationshipsamongparticipationbehaviordonationbehaviorandactivitysatisfactionofspecialeventfundraisingthecaseofcharityfleamarket AT jiāngjiāwén relationshipsamongparticipationbehaviordonationbehaviorandactivitysatisfactionofspecialeventfundraisingthecaseofcharityfleamarket |
_version_ |
1718043796662386688 |