| Summary: | 碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 99 === This study aims is (1) to explore the strategy of Taiwan''s tea industry into tourism (2) using the point of "tourist factory" to make the manufacturing process and promote of tea culture. Therefore, the method in the study is literature review, expert in-depth interviews and DEMATEL method to construct an objective assessment/evaluated model. Decision Making Trial and Evaluation Laboratory (DEMATEL) has a great advantage to analyze the relationship between cause and effect. Therefore, DEMATEL, one of methods in this study, is evaluated to tourism industry whose relationship of the indicators and divided into fourteen impact indicators from four dimensions— (1)" The capabilities to promote environmental tourism ", (2)"The attractive power of tea assets," (3)"Organizational and operational innovation "as well as (4)" The professional capacity of tourism service". According to this study, we can find these indicators on cause group and results group. The results showed that "experience / performance of tea produce ", "tea industry cultural" and "mrketing and planning" are the most important indicators to make great impact on "tourist factory" and three indicators which are "financial capital", " translation of external transport routes" and "skills of tea produce" are effected on others factors. The result of the study can give some suggestions and recommendations to tea-makers in Taiwan and government that wants to promote "tourist factory". On the other hand, in order to develop "tourist factory", the industries can make good use of the resource of tea increase the business value and promote the culture tourism in local. Finally, this evaluation model is also on the following studies in a certain reference value.
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