The Persuasive Effect of Internet Rumors under the Influence of Product Knowledge: An Application of Toulmin''s Argument Pattern
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === This research focuses on the persuasive effect of internet rumors under the Influence of argument quality. Previous studies usually manipulate arguments by researchers themselves and use pretest to define the degree of argument quality. Nevertheless this k...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/68927507527180587872 |