Relationship among Experience marketing, brand imageand purchase intention- ASUS exhibition as an example

碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === Marketing and brand are that recent activities by enterprises can be seen the company create value through two major tools in the future. Schmitt (1999) proposed the term experience marketing, making marketing pay more attention to the purchasing experience of...

Full description

Bibliographic Details
Main Authors: Cong-Mao Fu, 傅琮貿
Other Authors: Tai-Hwa Chow
Format: Others
Published: 2011
Online Access: