The Effect of Product Recommendation in Personalized Advertisement: The Relationship Intimacy Perspective
碩士 === 國立中山大學 === 資訊管理學系研究所 === 99 === How to build customer loyalty and retain customers are important issues for most businesses. Personalized services have been used as a strategy for such purposes. The advancement of information technology has enabled a business to keep track of customer prefere...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62022304473331254882 |