A Study on the Relationship among Consumers’ Perceived Risk, Perceived Value, Social-Psychological Factors, and Their Online Group-Buying Willingness
碩士 === 國立臺北商業技術學院 === 商學研究所 === 99 === The Internet become common in recent years, and along with the economic recession, so that online Group-Buying taking advantage of it , become a new trend. Previous studies investigate the issues related to the price mechanism, price information, perceived risk...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08673069424630555577 |