| Summary: | 碩士 === 國立臺北教育大學 === 社會與區域發展學系碩士班 === 99 === This study is focused on the analysis on the current investment locations of the motels in Taipei City, first to understand the changes and developments of the motels in the past. Then arrange the alternations of the changing data and quality of humanity for the districts of Taipei City. Furthermore to field investigate the locations, site size, interior forms, and facilities of the existing 14 motels. Finally, to field survey the site size and urban blocks of 8 motels, and to interview some professional motel managers. From the interviews to understand the industry operating characteristics, business strategy, consumer psychology, consumer motivation and reasons for choices of the districts, the results found that:
1.Because of the sex attitude being more open and consumer demands are higher than other counties, the motels in Taipei City are mainly located in commercial areas, rather than inaccessible non-urban fringe or sparsely populated open land.
2.As compared with the past , broader accommodation and bathroom space are now requiredt and potential mix-used requirement, so the acquisition of land of old commercial areas is difficult. And this results in the gathering at the commercial rezoning areas of motels in Taipei City. (Residential and industrial zoning areas are excluded.)
3.For the establishment of motels in the old commercial areas, so far the only case is to convert old commercial space to motels. But there is no instances of seeking new locations to build new motels in Taipei City.
4.“Mote” is a buzzword for young people nowadays. Motels in Taipei City are not only places for dating for urban residents, they can also be places for staff parties, family gatherings, furthermore, a place where a whole family could get together to sing or to have a birthday party.
5.Because of the rising prices of land and real estates, the ways of acquisition for land of motel industry in the future could be laying down the rental relationship to purchase land to build its own motels, or turning the rental relationship into cooperation with the landlords, which is also possible.
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