The Impact of Temporal Distance on Consumers’ Attribute Preference
碩士 === 臺中技術學院 === 企業管理系事業經營碩士班 === 99 === This research explored the impact of temporal distance on consumers’ attribute preference. Study 1 demonstrated that temporal distances influence the consumer preferences between reliability and performance attributes, when a purchase is proximal (distant),...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28kpy9 |