The impact of Social Media Marketing platform on Retailers ~ a study of Facebook Marketing Solutions

• Main Authors: Chien-Ju Lin, 林建儒
• Other Authors: Houn-Gee Chen
• Format: Others
• Language: en_US
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/23585363466307755789

碩士 === 國立臺灣大學 === 財務金融學研究所 === 99 === The emergence of Internet-based social media has made it possible for marketers to easily communicate with hundreds or thousands of their fans about products and the companies that provide them. Thus, the impact of rapid “many to many” communications has been greatly magnified in the marketplace. As for retailers, Social media has become very integrated with how they operate in the past, it’s part of the way they do marketing. By adding the “word of mouth” marketing, retailers are facing great opportunity and challenge in the Social Media era. The aim of this research is to study how social media is adapted by retailers as well as the innovation related to its future development. Among many creative and emerging social media tools available for retailers, the focus of this research is to discover how Facebook Marketing Solutions is changing the retailing industry. Not only networking, building relationships and participating actively in online applications, retailers are using Facebook as a channel for gathering feedback and disseminating information as well as for marketing purposes. At Facebook, everything they do is about making the world more open and connected. Connecting with people is just the beginning. In the pages that follow, let’s discover best practices for reaching customers and achieve businesses objectives though Facebook Marketing Solutions.