"Key Barriers for Penetrating IndonesiaAutomotive Market:A Case Study of Hyundai in Indonesia"
碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === ABSTRACT The purpose of my thesis is to understand why Hyundai cannot achieve success in Indonesia and capture the lessons in managing global marketing and upon understanding the key reasons, I explore possible improvement opportunities. Hyundai must carefully s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/njye93 |